How will consumer demand for fresh fruit and vegetables shape the future of grocery retailing? Which factors will determine demand? And how can retailers meet their customers' growing demand for high-quality fresh produce?
These are just some of the questions addressed in the Trend Report 2019 "Surprises in Store". The report was produced in cooperation with Fruitnet Media International and published at Fruit Logistica 2019, the leading global trade fair for the fresh fruit and vegetable business in Berlin. Surprises in Store is based on one of the most in-depth fresh produce consumer surveys ever conducted, research that involved almost 7,000 consumers in 14 different markets across Europe and North America.
Fruits and vegetables play a crucial role in retail – but the market for fresh produce is changing quickly. More than ever, customers expect good quality fresh produce in every store. As a result, while grocery retail is seeking to use fresh produce to achieve a market advantage, doing so is becoming more and more challenging.RAINER MÜNCH, PARTNER, OLIVER WYMAN
